Athashri Capsules
Industry: Dietary Supplements
Project Overview
Athashri Capsules, a pioneering dietary supplement brand, approached us to develop their online presence and lead generation strategy. Our objective was to create a comprehensive digital marketing strategy, focusing on social media and lead generation campaigns.
Objective
Athashri Capsules aimed to introduce their unique blend of Spirulina, Ashwagandha, and Guduchi to the Indian market, emphasizing its benefits in providing proteins, vitamins, essential minerals, and stress relief. Our goal was to create awareness, generate leads, and drive sales.
Challenges
The primary challenge was to effectively communicate the benefits of Athashri Capsules’ unique formula to the target audience and establish the brand as a trusted name in the dietary supplement market.
Strategy
We developed a targeted social media strategy across Meta platforms, focusing on:
- Creating engaging content highlighting the product’s benefits and unique selling points
- Building a community around the brand, encouraging customer interactions and testimonials
- Running targeted lead generation campaigns to reach individuals interested in health and wellness
Results
Our social media campaigns resulted in:
- Significant brand awareness and reach among the target audience
- High engagement rates, with consistent interactions and conversations around the brand
- Steady generation of high-quality leads, driving sales and business growth
- A strong and growing online community, with increasing followers and brand advocates